Job Title: Influencer Marketing & PR Lead - Consumer Health
Reporting to: Marketing Head
Location: Cairo, Egypt
Function: Commercial
Employment Type: Full-time

About the Role

This role sits within a fast-growing wellness-focused organization operating across Egypt and international markets since 2020. The company specializes in consumer health industry, driven by innovation, agility, and a strong focus on evolving global health trends.

Job Summary

The Influencer Marketing & PR Lead is a strategic role responsible for expanding brand visibility through influencer partnerships and media relations. Acting as a key link between the brand and the creator ecosystem, this role ensures strong representation that drives both awareness and commercial growth. It requires a balance of creativity, analytical thinking, and strong stakeholder management.

Key Responsibilities

1. Influencer Strategy & Partnerships

• Develop and execute a comprehensive influencer marketing strategy aligned with brand objectives and product launches
• Identify, evaluate, and onboard relevant influencers, health experts, and brand ambassadors
• Manage contracts, deliverables, and ensure all content aligns with brand guidelines and compliance standards

2. PR & Media Relations

• Lead PR initiatives and build strong relationships with media, editors, and industry journalists
• Prepare press releases, media kits, and briefing documents for launches and key announcements
• Organize media events, press activations, and product seeding campaigns to maximize exposure

3. Performance Tracking & Reporting

• Monitor and report on influencer performance, tracking KPIs such as reach, engagement, and conversions
• Support quarterly reviews by evaluating ROI from PR and influencer activities
• Track competitor activity and emerging trends to maintain market competitiveness

4. Cross-Functional Collaboration

• Work closely with digital and content teams to integrate influencer content across platforms
• Align with commercial teams to ensure campaigns support promotional calendars and product availability

Required Qualifications

• Bachelor's degree in Marketing, PR, Communications, or a related field
• 5–8 years of experience in Influencer Marketing, PR, or Digital Brand Management
• Experience within FMCG, Beauty, or Consumer Health is highly preferred
• Strong skills in social media analytics and Microsoft Office (Excel, PowerPoint)

What Success Looks Like

• Strategic thinker with the ability to connect marketing efforts to business results
• Strong coordinator capable of managing multiple stakeholders and partners
• Proactive, adaptable, and thrives in fast-paced environments

Why Join This Opportunity

This role offers exposure to strategic decision-making and high-impact initiatives within a rapidly growing organization. You will play a key role in shaping brand growth, driving execution, and contributing to the expansion of a dynamic wellness business.

Note: Responsibilities may evolve based on business needs and priorities.