Job Title: Performance Marketing Manager
Location: Cairo, Egypt
Industry: Consumer Health

Job Summary:

A reputable Consumer Health company based in Cairo, Egypt is seeking a results-driven Performance Marketing Manager to lead and optimize digital performance campaigns across multiple channels. The ideal candidate will combine strategic thinking with hands-on execution and a strong track record of driving measurable growth.

Key Responsibilities:

• Develop and execute performance marketing strategies aligned with business objectives and growth targets
• Manage and optimize campaigns across key channels including Meta, Google, TikTok, and other digital platforms
• Monitor campaign performance, analyze data, and continuously optimize for ROI, CAC, and ROAS
• Lead media planning, budgeting, and forecasting to ensure efficient resource allocation
• Collaborate with cross-functional teams (brand, medical, regulatory, sales) to ensure alignment and compliance
• Partner with creative teams to develop high-performing ad creatives and messaging
• Track, analyze, and report on performance metrics with actionable insights
• Manage external agencies and vendors where applicable
• Stay up to date with industry trends, tools, and best practices
• Ensure all digital activities comply with local regulations and company policies

Requirements:

• Minimum 7 years of overall experience in digital/performance marketing
• At least 2 years in a Performance Marketing Manager role
• Experience within Consumer Health, FMCG, or related industries
• Background in marketing agencies (preferred) or strong in-house experience
• Proven track record in managing and optimizing high-budget campaigns
• Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and analytics tools
• Strong analytical and data-driven mindset
• Experience with tracking tools such as Google Analytics and Tag Manager
• Excellent communication and stakeholder management skills

Education:

• Bachelor's degree in Marketing, Business Administration, or a related field
• Digital marketing certifications are a plus

Key Competencies:

• Data-Driven Decision Making
• Strategic Thinking
• Performance Optimization
• Leadership & Collaboration
• Problem Solving
• Results-Oriented Mindset

What We Offer:

• Competitive salary and benefits package
• Opportunity to work with a leading Consumer Health organization
• Dynamic and collaborative environment
• Strong career growth opportunities